3.For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an
introductory online campaign. Please answer the following questions:
a. What is your intended goal and why? (3 marks)
Answer: My was to generate Brand awareness and purchase my brand as reliable and trusted brand in the terms of creative craft brand , By highlight what we offer and was set us apart from competitors to make my audience see benefits, Why i did that to generate traffic to my website ,because as said in class we get just one shot as a brand in portray ourselves and the value we offer so i went straight to the point using the F- Patter as a guide line to draft my message.
b. Who are you writing for and why? (3 marks)
I am writing for resin enthusiast, creative people, craft lovers, DIY resin Explores, Home Decor lovers. gift shoppers . the reason why is because this audience have a high chance of engage and conversing with my resin products because it has a value to them from decor to gifting .So producing content that aligns with any of their preferences or choice , i would have a high chance of retaining them as my customers.
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your
reasoning. (2 marks)
Answer: The experience i am creating for my visitors is warm invite , conversational , friendly ,and engaging. Visitors will touch base with high quality visuals my resin art products each having their own explanation and motivation blog post , from image post to video post portraying the behind the scene of every outcome of the handmade resin products . With the help engaging content like tutorial , I would give a sense emotional attachment using storytelling which will foster visitors to converse to my website and purchase on it.