3. Take a look at St. Clair Colleges w website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students. Please provide three (3) recommendations and justify your answer with detailed reason (9 Marks)
- Changing the picture of the content.
From what I saw on the website at that time, which is my screen shoot below, the image did not go well with me most especially the hero image
Reason and justification from power point
Why we must do it and refer
In reference to what we discussed in class in W9 –C – “Importance to of visuals” slide 11
Visuals have been found to improve learning by up to 400 percent.
Also, they affect learners on a cognitive level and stimulate imagination, therefore, enabling users
to process the information faster.
Stanford University’s Robert E. Horn, explained this relationship clearly:
“When words and visual elements are closely entwined, we create something new and we
augment our communal intelligence … visual language has the potential for increasing ‘human
bandwidth’—the capacity to take in, comprehend, and more efficiently synthesize large amounts of
new information.”
Based on the details provided we can see that the combination of correct image(s) and text plays important roles in creating an overall impression of the college.
In my opinion the current image does not perform its function.
Most likely this dog is a symbol of the college but If I am a person who visits a website for the first time, I will not entirely get the image and the message the picture is trying to covey especially to fellow new student. This hero picture does not send any message that this is a college website for students.
The readability for me is kind of low because of all colour of text and background are not really complimenting each other, So If I had the opportunity to change the picture, I would choose a good quality image with students.
An example:
Because this is the main page of the college website, it is meant to give a good impression, highlight mostly about the students and the fact that they are a college for students.
- Changing quality of picture
Personally i believe the dog image is not really of good high quality my reasons are
Reason and justification from power point
Why we must do it
In reference to W9 –C – “Importance of visuals” slide 18
Take note: Incorrect use of visuals can also deter consumers
Poor quality images that are pixelated, low-resolution, over-compressed, or badly resized.
An , Instance is if am a Student who visited St. Clair website and see the bad quality pictures, and images are not well resized , it will create lack of interest in the website because as also reference in Wk 9 power of Visuals which states that the average attention span of a person is 2.8- 8 seconds . And seeing the bad quality images on their website they have already lost a consumer just like that . This could produce a negative effect on the first impression about college, perhaps people who developed website did not pay attention to details.
- Using more emotional trigger images, make it bigger and more bold
Reason and justification from power point
Why we must do it
W9 –C – “Importance of visuals” slide 14
Visuals cause a faster and stronger reaction than words.
They help users engage with the content, and such emotional reactions influence information
retention.
This is because the visual memory is encoded in the medial temporal lobe of the brain, the same
place where emotions are processed.
The brain is set up in a way that visual stimuli and emotional response is easily linked, and together
the two form memories.
Negative visual depictions are particularly useful for leaving a strong emotional impression.
For example, we have this headline (article), and talking about sexual violence and the first image which I saw in the st Clair website to me does not give any relation to sexual violence nor does it trigger any sense of emotional connection for like people who may have and issue and be convinced the sch will help them .
One of thing i would do is to resize the images to make it bigger and clear secondly write a good convincing headling that would make anyone who is that position that the school is trusted and will actually help when in need of trouble like this.
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