1. As discussed in class, please provide three reasons why visuals are important to web content. Please ensure you go into detail for each item. (6 Marks)
Answers:
The three reasons why Visuals are important for web content are
- Visuals helps Improve User Engagement in web Content : Visuals helps get users attention and stir engagement because as content shows and discussed in class in reference to W9 “The power of visual content” slide 8
“The human brain processes visual information 60,000X faster than text”
Making visuals more useful in getting your audience attention. It also proven that PHOTOS, PICTURES, AND VIDEOS GET OVER 100% MORE ENGAGEMENT with more visual content on your website it will to lower bounce rates . Visual contents is so important for a website because it could give easy message delivery and it also compels and action or triggers emotion as proven in W9 “The power of visual content” slide 14 that visual content attracts 3x more in bound links they stir a faster and stronger reaction than words which has a high chance to influce information retention. With Visuals it serves as a motivation to users as reference from W9 “The Importance of visual content” slide 15 that around 40 percent of consumers respond better to visual information than text alone . So this is why it is Important for web content.
- Visual sticks to Long term Memory: studies have shown that 65% of the population are more of visual learners, One easiest way for your audience to remember your website is inputing visuals that matches your content , this will make you audience remember your website. Be long term memory stays a long time because as in reference to W9 “Importance of Visuals” slide 7 that studies found that after three days , a users retains 10-20 percent of written or spoken information but nearly 65% of visual contents. This makes videos , images and infographic which are visual content very cruical to helps simplify and interpreat informations in to chuncks in order to create a long lasting memory about your website in the head of your users. Like using infographic for example simplify heavy contents into easy understandable ways, making it easy to understand for visitors who come to your website. How important it is in references to wk9 Power of Visuals slide 5 stating the fact that infographics increase web traffic by an average of 12% which makes it an important factor why it will be good for my website.
- It helps interpret the right information: Visuals coveys what words cannot , when infusing images on our website we basically help people to process information faster resons because refrences to wk 9-C- Importance of Visuals slide 8 that according to Visual Teaching Alliance
- The brain can see images that last for just 13 milliseconds
- We can also get sense of a visual scene in less than 1/10 second
- Visuals are also processed 60,000x faster in the brain than text.
- And referencing is that 90% of information transmitted to the brain is visuals
So this are justifications tht proves that with visuals on your website it helps your audience interpret your message faster.
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